Pay per click advertising PPC and how to do pay per click advertising?

Pay Per Click advertisement:    

 Have you ever noticed the advertisements that appears along Google sides or other Search engines,all these things are PPC advertisement.In this blog post i will tell you that what is PPC and how can we do PPC advertisement.After reading this article you will also be able to do PPC advertisement.So now lets start,                                                                                                                What is Pay Per Click Advertising?
A large part of Digital marketing is through media online in the form of search engines and social media adds.this is known as Pay Per click advertising. PPC is very broad topic of digital marketing.It is just like online business. PPC is just like online advertising of company product in which advertiser pay each time a user clicks on their online adds.on a website you may have seen that company adds are on the top.this is Pay Per click advertising.






 How Pay Per click work?
Here is explanation that how  pay per click works. Pay Per click is same as online business through adds.when google preview adds on your website of many companies and Brands.whenever your add is clicked by anyone,sending a user to your website,you pay the search engine a little fee that's why it is called Pay Per Click.And when your PPC campaign is running smoothly then your fee will be retrial to you.For example if you pay $10 in Pay per click advertising per click and your adds gets $300 per click then it would be beneficial.In Google PPC campaign,you pay to google whatever you wanted and your fund depleted and then google starts showing adds on top untils your funds will be back.
Importance of keywords in PPC?
                                             

Read More

Difference between On-page SEO and OFF-page SEO. Important factors of SEO

How many Types of SEO are?How they are important in SEO?

    SEO means a process of making a website search engines friendly and easier to understand by users.The goal of SEO is to gain traffic on a website.

Types of SEO:    

    The various types of SEO are:

• On-page SEO 
• Off--page SEO
• Technical SEO
• Local SEO
• E-commerce SEO
• Mobile SEO
• Content SEO

But the major and most important types of SEO are given below in picture

 

Technical SEO:

The Technical SEO refers to the website and server optimization to the google crawling,index,Meta tags and descriptions that effects your site in best state.If your technical SEO is not good,you will not rank,it does not matters that how your content is amazing. Major factors of technical SEO are

• Website Architecture

Site architect refers to the structure that organizes and delivers your content to your website.Site architect optimized for SEO is very attractive. 

• Crawl Budget

Crawl Budget is the number of pages that google crawls on your website.It is also the URLs on your website.To do SEO you have to maintain your crawl budget by maintaining your web pages and URLs.Crawl Budget can be maintained by Technical SEO.

• Site maps

Site maps are the web pages that are designed during the plantation of website by its designer.It is list of pages on your site.The sitemaps protocol enables webmaster to informs search engines about web pages on your website.It is also XML files on your site.Sitemaps can be sustained by Technical SEO. 

• Pages speed

Page speed  is measurement of speed of how your content on pages loads.It can be maintained by Technical SEO. Page speed is always confused with site speed which are really different.       

• Duplicate Content

The content that is available in more than one place on websites.It can be maintained by Technical SEO.

 

On-Page SEO:

    On-page SEO is also known as On-site SEO. It is the optimization of  visible web pages that effects ranking higher in search engines.The On-page SEO is very important to grow your website and make a plate form of traffic.Major Factors of On-Page SEO are:

• Content of page:

The worthy thing to make a blog or website on first page is content.The content is thing for which a user comes and it is very important for search engines to rank a website.Good content must supply demands and must be linkable.

• Title Tags:

The second important thing in On-page SEO is Title tags.Title tags are HTML elements that are the address of web pages.It is shown in the browser's title bar  or in the web tabs.

• URL

URL stands for Uniform Resources locator.It is reference(an address) to a web resource to the internet. Example: www.google.com

• Headings (Header):

The heading are also the important factor of On-page SEO. To do On-page SEO make headings and bold them to make them SEO friendly.Use bullets and columns.

These are the basic factors of On-page SEO.

Off-page SEO:

    Off-page SEO refers to all the activities that you and your competitors do away from your website to raise the ranking of pages on Search Engines.Off-page SEO is also an important factor.It is also the work that you do away from the boundaries of your website to rank.Here are the major factors of Off-page SEO.

• Link Building:

The most important step in Off-page SEO is Link building or gaining back links for your website or your Blog.Link building is the process of gaining hyperlinks from others to your own website.Get quality back links at the most competitive prices.

• Social Media:

 After link building the second most important step is to promote your website or your blog on Social Media.It gives more opportunity to your website to rank.Social Media is a plate form of awareness.All Peoples in the world are connected to Social Media.Through Social Media You gain more opportunity to rank.

The difference between off-page and On-page are discussed above in detail.

Read More

Search Engine Optimization (SEO).How to do SEO. Here are ranking factors

                          The ability to reach a Global marketplace.you can save money and reach more customers through marketing.Marketing have different types.the vast and broad type is Digital Marketing.Digital marketing is the component of marketing that utilizes advertisement of your products through Digital plate forms.The courses for digital marketing includes Search Engine optimization,Pay per click advertisement,Social Media Marketing,Email Marketing and many others.These are the basics courses to start digital marketing.
Here i will discuss about Search engine Optimization.What is Search engine Optimization and how to do?

What is Search Engine Optimization (SEO)?How to do SEO?

                      Search engine Optimization is a process of optimizing your web content so that search engines show your content on top which causes of more traffic on your website.Everybody wants that their website ranks on first web page.And every Website demands more traffic on their website.The main factor of a website to rank on first page is Search Engine Optimization.It is also a Digital strategy that focuses on your site how it is rating. SEO is also an internal part of Digital Marketing.The integral driving of peoples to your business via online plate forms is SEO. 

How Search Engines work?

                        Search engines are similar to libraries. Libraries provides bookshelves and a reader choose a book from libraries.Search Engines works in similar ways.When a user searches something search engines provides him many web pages and websites just like bookshelves.In this way search Engines works as libraries.To provide results it uses a computer program called Algorithms.Algorithms is a procedure that tells a machine how reach to goals.The ingredients are called inputs and the results are called outputs.    

    Now comes a point that how SEO works.We briefly explained for you how SEO works.

How to do SEO. How SEO works?

     SEO realizes search engines that your content is best related to the topic.If a person wants to do SEO then it is very important to learn the basics of search engines Algorithms.Each search engines have different Algorithms.The very important things to do SEO are:

• Use excellent Keywords with high CPC   
•  Knowing what People are searching 
• Never ignore search suggestion
• Use title tags
• Meta Description
• Analysis how Meta description and title tags looks in search engines
• Do SEO by Yoast
• Use Bolded Text
• Images related to topic
• Best Content makes a website rapid grow
• Gain back links from you competitors
• Analysis your Performance on Daily Basis   

    What are keywords?How they affect SEO?

The words we search in search engines are called Keywords.Keywords are very affecting factors of Search Engine Optimization.If we say Keywords are backbone of SEO then it would absolutely right.

    How to find Keywords?

There are some tools for searching of keywords.Some Tools are paid and some are Free.

Free Tools:

• Keyword.io
• Keyword planner
• Ubersuggest
• Word tracker scout
• Word stream  
• Soovle
• Jaaxy

Paid Tools:

• Ahref
• SEMRUSH
• MOZ
• Keyword Everywhere
• Keyword Snatcher
• KW Finder

Two types of SEO are:

1. On-Page SEO
2. Off-Page SEO

See more at Off and ON page SEO

Read More